Do you own an online store? Do you want to increase sales and profits? If your answer is “yes”, then you should know that increasing sales is the goal of all online store owners, so you have to know ways to achieve this so that you can reach your goal and outperform your competitors, it is not a coincidence or A stroke of luck, but it depends on strategies and plans that must be developed according to your commercial field … So, in this article, we will learn about 7 foolproof ways to increase the sales of your online store.
Use video clips
Studies have confirmed that video clips can make the customer spend more time inside your online store, in addition to that the customer can remember what he sees more than what he reads, so you should pay attention to using the videos on your online store such as videos showing new products, explanatory videos for some products that show their advantages. And the ways to use it, and how the customer can benefit from it in his daily life, which creates a desire for the customer to own it
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• Price before and after the discount
Displaying the price of the product before and after the discount works to encourage customers and their sense of obtaining a distinctive deal, which contributes to the speed of making the purchase decision, especially if the discount is for a limited period, so electronic stores resort to this method to increase sales.
• Money-back guarantee
A picture or a few pictures of the product and a description of several lines, this is all that is available to the buyer in the field of e-commerce, unlike regular stores that allow to see the product and try it before buying, so a number of individuals may hesitate to buy from your online store, fearing that the possibility of getting their money back in case they don’t like the product, using a buyer’s money-back strategy once again removes those psychological barriers and reduces the risk of losing their money.
• Cross-selling
“You may also want to buy …..” is a phrase that you find in most electronic stores, as it is an attempt to persuade the buyer to buy a commodity that is complementary to the one he wants to buy, any additions that are complementary to that commodity. For example, if the buyer wants to buy a mobile, he is offered to buy a handset. Bluetooth and other, this is cross-selling, which contributes to increased sales.
• Popular and best-selling products
Customers are attracted to buy popular products or best-selling products than others, so you have to direct your customers to what you want to sell through this by adding a special section on your online store with the best-selling products, with the ability to show an advertisement for popular products as soon as the customer enters the site, in addition to sending an email Monthly with the most products sold during the month to your customers, always remember that individuals automatically tend to the products that are highly popular, and they consider this evidence of their quality
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• Clarify everything related to shipping
Clarity and frankness is the closest way to reaching the customer and enhancing the buyer’s confidence is a major goal for online store owners, so you have to clarify all the details related to the shipping process, including the expected time of arrival and receipt of the product, the cost of shipping, the ability to track its shipment and others, which contributes to reducing customer complaints or complaining. From the late arrival of the product and other errors.
• Ease of completing the purchase process
Asking the buyer to register on the site before the purchase process, or by filling in a large number of unnecessary fields and others, all of which increases the percentage of the customer leaving the site without completing the purchase process, so be sure to be satisfied with only basic data, while facilitating payment procedures as much as possible to be simple and smooth.
Conclusion
Always remember that the customer’s feeling that he is the winning party through the purchase process enhances his self-confidence and increases his chances of completing the purchase of more products and permanent benefit from your discounts. Even if they are fake discounts, be sure to reinforce this feeling to achieve more sales for your online store.
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