Keeping visitors on your website for as long as possible is the goal of website owners, so when you succeed in getting new visitors to your site, you want to follow them to read your articles to the end, without quickly leaving the site or returning to the previous pages, but this is not an easy thing, so the Marketon team offers you A set of tips to help you keep visitors on your website for as long as possible.
Only one idea
Your articles must carry only one idea. Writing with different ideas on the same topic will distract the audience, so it is one message that you want to convey to the audience through the article, nothing more.
Coordinated style
Dividing the article into paragraphs of an appropriate size, each with a subtitle, contributes to understanding it in an easy way. Writing in a random, inconsistent manner does not connect the reader to your message from the article.
Talk to the reader personally
Do not use the plural or passive voice in the title or within the article, but rather use the second person and pronouns that create a feeling for the reader that you are speaking personally.
• Distinctive introduction
A brief introduction that describes the article without burning it, is the definition of the distinctive introduction, so do not make it too short or too long to become boring, the introduction helps in organizing the article greatly, and it gives a distinctive shape to it, and the impression that the article is professionally written, in addition to containing an idea The topic of the article and a simple explanation about it prompts visitors to continue.
Talk to the right audience
Before thinking about the topic of the article, you have to know the audience well, to know what your visitor wants, how to serve him, and how to provide him with content that makes you special in his view, and pushes him to visit your site whenever he wants, so knowing the target audience well will make you reach your goal quickly.
• Interactive content
The visitor is always curious, but he does not like to participate, so you should make him share his opinion and grant him the right to participate, by interacting with you and answering his expected questions, or you can tell him if he wants to add something to the topic or inquire about something you offer him.
• The length of the threads
Many readers leave the articles in the event that they are very large, even without starting at all, so you must determine the length of the topics in general, with the article divided into non-long paragraphs in order to contribute to the delivery of ideas sequentially, and push the reader to continue without feeling bored, as he reads Cascading ideas within simple paragraphs, which drives him to go on and on and stay on your site.
• Readability of the topics
Choosing a suitable font, and with a good size that appears in an appropriate way on all screens such as computers and smart devices, enhances the opportunity to read the article while continuing to do so, in addition to choosing fonts of larger sizes for the headings of the paragraphs and making the name of the subject in the header clear so that it is distinguished, while choosing suitable colors with Some of them, and appropriate spacing between lines, it is preferable to use a font size of 14 to 16 pixels.
Conclusion
Getting permanent visitors to your site and following up on your articles requires a long breath and organization of the effort, as with each step you take it will become clear to you the parameters of the next steps, and in the end, you are sure that your effort and dedication will bear fruit.
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