LinkedIn is one of the most important platforms that attract professionals, businessmen, and decision-makers, in addition to job seekers around the world, so it is a great opportunity for workers in the field of e-marketing to deal with decision-makers in their target market, which may need products And the services provided by any marketer, especially if they are directed at companies (B2B), but how can you use LinkedIn effectively as a marketing tool for your company … To answer this question, you should read this article to learn the steps that make LinkedIn an effective marketing tool for your company.
Make your personal account professional
In the beginning, you have to focus on your personal account on LinkedIn, to become professional, use the full and real name, a real professional image, all of which you should take into account when registering your account on the site, it is not appropriate to put your picture on the beach or while eating.
Sharing your achievements and the latest developments of your business, in addition to the testimonials of previous clients, are all things that enhance your account, and show your experience in the field, and the praise of others for your skills ensures that you get a large number of followers and contacts, which enables you to start promoting your company’s products, or searching For company pages to do business or make deals, and others.
Focus on the content of your company’s page
LinkedIn is a serious platform and not a social platform. It is a fact that you should always remember before thinking about sharing any content on it. You cannot post pictures of dishes in restaurants, travel tips, and other entertainment activities, but you have to share everything that is professional and you put forward ideas for work, leadership And success by publishing articles that express your experience in your field of work, the use of videos, SlideShare presentations, infographics, and all things related to your field of work, all of them strengthen your position and the position of your company on the site.
You have to write a simple overview of your company on its page, after which you can add your products and services, which enables individuals to praise and recommend the above, but make sure that these recommendations are from a real person who has an active account on the site, so that over time you can make agreements and deals An assignment with various companies.
Use a question-and-answer strategy
Be a source that answers people’s questions without inserting your company, product, or service into the topic, one of the successful marketing strategies on LinkedIn, over time you will have the opportunity to establish yourself as a recognized expert and your products will be a source of trust for customers, but make sure to choose the questions that you own. An informative and concise answer at the same time.
• Create a discussion group and exchange experiences
Creating a group targeting your industry is one of the most important ways to help you market your business, so that the group grows later and becomes a special platform for you to promote your products and earn more money.
The group provides an opportunity for anyone to start discussion and participation, which creates a great area for building relationships and bonding, so before creating the group, make sure to define its type, communicate with people related to your field of work and invite them to join it, continue adding value to the group through useful and unique content, It contributes to your connection with people who share interests in your industry as well as broadens your sphere of influence.
Use personal messaging, but with caution
LinkedIn allows the user to send messages to 50 people at one time, so sending messages to users on the site to offer offers and promote products or offer services is not considered annoying unless it is exaggerated, by visiting your customers’ private pages to see their interests, and the companies that they worked for To be able to professionally write a personal letter that touches the interests of any client.
You can also send messages to invite them to see articles or various content that you post that they will benefit from in the long term, which helps your clients solve a problem or direct them to do their work to the fullest.
Use messages not only to market your products or services but to invite them to view articles or various content that you post that help your customers solve a problem or direct them to do their work to the fullest.
Conclusion
Marketing on LinkedIn A successful strategy is strongly adopted by marketers and they use all the tools available and possible to ensure its effectiveness, so do not neglect this amazing tool, and use it correctly until you get its benefits.
