The Snapchat application has recently succeeded in transforming from an entertainment platform that attracts many young people to one of the effective marketing channels for various commercial activities, after many statistics that showed the rate of increase of active users on a daily basis on the Snapchat platform to reach 203 million daily users spend more than 30 minutes on the application to see the daily posts, with an interaction rate of 88%, all of this made companies turn to that platform to reach different customer groups and multiple opportunities to market their commercial activity .. So we will get to know in this article On the basic elements that ensure the success of marketing your project on Snapchat.
1- Telling interesting stories
A short story that does not exceed a minute’s time and narrated it in an interesting way, which contributes to attracting followers to the end with a low possibility of not completing it, so use attractive shots for viewers that arouse their curiosity to learn more, with this content renewed every period so that the audience does not get bored of it.
2- Create exclusive content
Distinctive content that is not spread on other accounts or different platforms is what attracts the attention of many followers, and examples of this are the exclusive offers that your brand offers on the Snapchat platform alone, or a competition for your followers on this platform only, or gifts, etc., which motivates users to Make an interactive decision about the direction of this content, and make them a good follower of what you offer on your account.
3- Automatic content
A quick camera shot that is modified with a fun addition This is the content of Snapchat, which makes it achieve great success especially for the age group under 25 years, it is automatic content that is not artificial or requires expensive settings, far from ideal, so make sure to provide simple and automatic content Be it photos or short, lightweight videos.
4- Collaborate with influencers
Find influencers on the Snapchat platform, they are people who have a large number of followers on their account and often create attractive and fast stories, then start collaborating with them, this method is the magic wand to grow your brand account on Snapchat.
By sharing with them content about your brand, talking about the features in it, or sharing your own link and others, but carefully choose those that are compatible with the nature of your brand and your target audience, and do not be fooled by the number of followers, but focus on interaction until you achieve the best results.
5- Video is the secret
Only 10 seconds is the time specified by the Snapchat application, in order to create a video, through which you can introduce the audience to your brand, but you have to choose interactive content in an innovative and fun way at the same time, do not deal with the Snapchat platform like other platforms, enjoy the benefits such as filters And the lenses and drawing, and do not forget the audience’s interaction with you, the more interactive the video, the greater the chances of watching it.
6- Advertising campaigns
The Snapchat platform provides various forms of advertising campaigns to achieve various marketing goals, including increasing brand awareness, increasing the volume of visits to your website, downloading and visiting the official mobile application for your business, obtaining information from potential customers, increasing the percentage of interaction with your business account, etc., in addition to The ability to track the ad campaign’s performance through the ads manager’s statistics, chiefly the extent of customer interaction with ads, their activity on your website, and others.
Conclusion
It is true that there are many tools that can be used on the Snapchat platform to market your brand, but the most important thing is to know how to use it effectively and choose what is in line with the naturalness of your brand and the target audience in terms of age group and geographic regions so that results do not occur. Inverted, from the start, determine who your brand will appear in your Snapchat content.
