“Marketing products and services, bringing customers, achieving sales and profits” and other marketing goals that the owners of companies and projects seek to achieve in their various fields, and with the increase in the importance of digital marketing in our world, advertising campaigns on the Internet have become one of the important marketing tools that company owners resort to, It is an easy and fast way to promote their products or services, in a few minutes you can create your advertising campaign, but are all campaigns successful and effective, of course, because it is not that easy, at the beginning there is a set of questions that you must answer first to ensure the success of your advertising campaign.
What is the marketing objective of the ad campaign?
The marketing goals of ad campaigns vary, so you have to first determine what you want. Do you want to get visitors to your site? Or make profits through affiliate marketing? Or do you just want to get famous for your brand? Or do you have another goal that you want to reach through your advertising campaign ?, therefore, defining the marketing goal correctly and accurately will guarantee the success of the rest of the steps.
What is the appropriate advertising platform?
تThe results of advertising campaigns differ according to the platform used, as the results of an advertising campaign on Google Adwords are completely different from a funded advertisement on Facebook or Instagram and others, so the correct choice of the advertising platform is one of the factors for the success of the advertising campaign, and it is closely related to the marketing goal, so the Marketing team is keen to choose The right platform for its clients’ goals in order to achieve the best results.
There are many digital platforms that you can choose from, on top of which is social media, you can choose one of them as a platform for your advertising campaign, as it includes most Internet users, and through which you can create an advertising campaign, it is one of the most effective platforms in the event that your potential customers are among its subscribers.
In addition to search engines, especially Google, search engine visitors are an important audience for website owners in various fields, so you can use them as a platform for your advertising campaign in order to get more visitors to their sites to achieve their marketing goals.
What type of content is appropriate for an ad campaign?
“There is no room for traditional ideas” is the basic rule in the world of content creation for advertising campaigns, your advertising campaign cannot achieve its goal in the case of traditional non-innovative content. The consumer mentality develops with his continuous contact with the ads of competitors and other companies, so creative ideas are the password for the content of the campaigns Advertising, and this is what makes the difference between an online marketer and others.
Therefore, you should pay attention to a set of elements that help you create innovative ad campaign content:
The title of the advertisement: It is the first and most important part through which you inform the target customer of the features of your product or service, which strongly affects his decision, whether by clicking on the advertisement to learn more or ignoring it completely.
Advertising image: Studies have proven the importance of the visual aspect and its impact on the percentage of pressure on the advertisement, although this differs according to many factors. The image that attracts females differs from that attracts males, so the colors and design make a big difference, in addition to the strange and unfamiliar images that attract more attention than Traditional photos.
A call to action “CTA”: You must clearly invite the customer to take any action on seeing the advertisement, such as going to the website, communicating with you by letter or phone, and other actions.
Who is the target audience?
Correct audience targeting ensures the success of your advertising campaign and the message reaching the right person, without proper targeting, the ad campaign will become useless.
Therefore, you must provide sufficient data about the target audience accurately, such as the characteristics and nature of this audience, what services they want and thus work to provide, where your audience is, age, gender, academic qualification, interests, and then you can create more efficient and effective ads.
What tool is used to track and measure an ad campaign?
Tracking advertising campaigns is one of the important steps, as it enables you to make timely decisions that turn your failed campaigns successful or your successful campaigns more successful, by choosing the appropriate tracking tool as it provides information and data about your advertising campaigns, such as how much time the visitor spent on your site, Keywords that earned you sales, the number of visitors who left your site immediately after visiting, and other important data.
Do you need to use trial campaigns?
It is usually a simulation of the advertising campaign on a smaller scale and with a lower budget, to ensure that the data used is correct and accurate, and to know whether the ad campaign needs any development to achieve better performance.
Not conducting any tests for advertising campaigns is one of the most common mistakes that project owners make, and therefore the errors included in the campaign are not discovered and modified, chief among them the extent to which the target audience accepts the content of the advertisement, the nature of the response to the advertisement is negative or positive, has the right audience been targeted.
Conclusion
Always remember that only one variable can transform an ad campaign from losing to profitable and vice versa, the success of advertising campaigns depends on experience, so making a variety of campaigns with testing different variables and using the information correctly will make you get the best results.